Nayo Campbell

EDUCATION

Howard University, School of Communications, Washington, DC B.A. Degree: May 2018

Department of Media, Journalism & Film GPA: 3.4 (4.0) Major: Journalism

Universidad Del Mar, Oaxaca, Mexico

Howard University Study Abroad Exchange Program | Spanish Immersion

Freshman Leadership Academy, Shanghai and Beijing, China (Academic and cultural immersion program)

EXPERIENCE

WHUT-TV Local PBS Station, Washington, DC Digital Producer/Correspondent \| Oct. 2018 – Present  Ideated, wrote, and produced minute-long packages to promote news and events to DC, Maryland, and Virginia viewers; increased viewership by 100K views in 6 months  Partnered with photographers to generate digital assets, produce live shots, and conduct video-based interviews; gathered information and crafted news scripts to support anchors  Enhanced news credibility by conducting interviews, gathering critical information, and executing shoots for All-Star Weekend, American Black Film Festival, & Essence Festival  Wrote stories and promoted and positioned story content by developing and disseminating social media content on Facebook, Twitter, and Instagram Monumental Sports, Washington Wizards, Washington, DC Game Presentation Crew Member \| Sept. 2017 – Present  Sparked engagement with 12K fans by ideating, coordinating, and managing in-game activations, engagement strategies, and sponsored activations for Green Turtle Shell Shuffle, Dunkin Iced Coffee Race, and Lexus Shootout  Project-managed rehearsals for game-day talent, including anthem singers and halftime show performers  Generated communications strategies, materials, and techniques to foster education for key promotions and contests The Grio, New York, NY & Washington, DC Freelance Reporter & Producer, Jan. 2017 – Present  Wrote factually correct, concise, and engaging online news stories under tight deadlines, adhering to strict Associated Press (AP) style  Crafted stories and scripts for 2017 BET Awards, YouTube Black Fan Fest, The Last OG Red Carpet, 45th Presidential Inauguration, Ladies in Stem, and The Morning Download WUSA, Washington, DC Assignment Desk Intern, May 2017 – Aug. 2017  Elevated Offscript with Bruce Johnson news show by producing stories while conducting research, generating pitches, fact-checking sources, and administering interviews  Maintained composure under crises and rapid change; delivered timely news in live, on-air news situations to optimize viewership and station accountability  Partnered with photographers to generate digital assets, produce compelling live shots, and conduct video-based interviews Howard University Spotlight Network, Washington, DC General Manager and Entertainment Reporter, July 2017 – July 2018  Drove viewership and engagement by conducting first-on-the-scene, rapid response reporting; increased viewership by more than 50,000 views in three (3) months  Planned, drafted, and edited content to promote various events, including Essence Festival 2017, Broccoli City, Howard Homecoming, and The Kennedy Center Honors  Developed and coordinated innovative reporting workshops and meetings to train, motivate, and inspire 50+ staff members, including reporters and producers  Directed and approved weekly news budgets and managed all newsroom operations, including finance, advertising, and news  Leveraged advanced media tools (i.e. Adobe and DSLR cameras) to conceptualize, produce, and edit on-air packages under tight, same-day deadlines YAALI, South Africa Digital Journalist, Dec. 2017  Wrote articles for print and web to showcase YAALI news and information, with a specific focus on historical, linguistic, political, social, and economic issues in Africa Radio One, Promotions Intern, Silver Spring, MD January 2017-May 2017 · Assisted with promotions and marketing events. · Assisted On-Air personality Vic Jagger, with research for show and enhancing social media activity.
· Responsible for shooting, editing and producing original content for TheGrio’s YouTube channel and website, as well as assisted with celebrity interview shoots and bookings. · Attended Movie Screenings, Press Rooms and covered the Democratic National Convention.
Elite Insiders, Entertainment Reporter, Washington, DC, Los Angeles, CA, Atlanta, GA April 2015 – May 2017
· Worked with journalist Charles Walton interviewing celebrities at regional events i.e., Festivals, Concerts, listening parties, etc.
“Life in Balance TV”, New Visions Media, Social Media Intern, Silver Spring, Maryland August 2015-January 2016 · Managed Social Media accounts Twitter and Instagram for the new talk show. · Provided creative advice for potential topics for the talk show.
“Meet The People”, Talk Show Host/Founder/Producer – Washington, DC July 2014 – Present
· Managed a YouTube Talk Show, conducts interviews with guest. · Strengthen editing, interviewing, and reporting skills by booking guests for the show.

SKILLS

HONORS

AFFILIATIONS

Alpha Kappa Alpha Sorority Incorporated, Alpha Chapter, Ivy Leaf Reporter|Reporter, Howard University News Service| General Manager, Howard University Broadcast News Team, Spotlight News (2015-2017) | Member, Entertainment Power Players|Member, Howard University Association of Black Journalists |

SERVICE EXPERIENCE

Journalist/Volunteer, Alternative Spring Break (Ferguson, Missouri) | Volunteer, Feed the Homeless | Volunteer, Independence Court Senior Living | Volunteer, Stop the Violence (DC Public Schools) | Volunteer, Howard University Day of Service

Download my Resume Here: Nayo Campbell Resume Producer

Nayo Campbell

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